TikTok
TikTok
A personal motion design project inspired by TikTok’s visual identity. The piece was developed from scratch, from the initial visual exploration and storyboard to the final animation, translating the platform’s energetic and playful language into a complete motion system.
A personal motion design project inspired by TikTok’s visual identity. The piece was developed from scratch, from the initial visual exploration and storyboard to the final animation, translating the platform’s energetic and playful language into a complete motion system.
Year
2023
Client
personal
Category
Design | Motion
Product Duration
2 weeks
Research
Research
Studied TikTok’s visual identity, typography, color palette, graphic elements and overall tone to understand how its brand language could be expanded into a dynamic audiovisual piece.
Studied TikTok’s visual identity, typography, color palette, graphic elements and overall tone to understand how its brand language could be expanded into a dynamic audiovisual piece.
Design
Design
Developed the visual concept and storyboard from the ground up, creating layouts, graphic compositions, transitions and key frames while maintaining consistency with TikTok’s recognizable look and feel.
Developed the visual concept and storyboard from the ground up, creating layouts, graphic compositions, transitions and key frames while maintaining consistency with TikTok’s recognizable look and feel.
Development
Development
Brought the storyboard to life in After Effects, animating typography, graphic elements, transitions and supporting motion details. The focus was on keeping the piece fast, playful and visually coherent while giving each scene its own rhythm.
Brought the storyboard to life in After Effects, animating typography, graphic elements, transitions and supporting motion details. The focus was on keeping the piece fast, playful and visually coherent while giving each scene its own rhythm.
Conclusion
Conclusion
The project became an exercise in building a complete motion piece from concept to execution, combining visual research, art direction, storyboard development and animation into a cohesive result inspired by TikTok’s identity.
The project became an exercise in building a complete motion piece from concept to execution, combining visual research, art direction, storyboard development and animation into a cohesive result inspired by TikTok’s identity.
