PROPULSE
PROPULSE
Propulse is a motion-driven campaign developed across multiple formats and screen variations. My role focused on expanding the existing visual direction by adapting the original Illustrator designs into four video versions, creating vertical formats, adding new screen compositions, and refining the project through several rounds of client feedback.
Propulse is a motion-driven campaign developed across multiple formats and screen variations. My role focused on expanding the existing visual direction by adapting the original Illustrator designs into four video versions, creating vertical formats, adding new screen compositions, and refining the project through several rounds of client feedback.
Year
2026
Client
Opposite Visuals
Category
Design - Motion graphics
Product Duration
3 - 4 Weeks
Research
Research
Reviewed the existing visual system, motion direction, and client feedback to understand how the campaign could expand across different formats while maintaining a consistent identity.
Reviewed the existing visual system, motion direction, and client feedback to understand how the campaign could expand across different formats while maintaining a consistent identity.
Design
Design
Built on the established creative direction by translating the core visual language into new variations, formats, and additional screen compositions.
Built on the established creative direction by translating the core visual language into new variations, formats, and additional screen compositions.
Development
Development
Adapted the original Illustrator artwork into four different video variants, including vertical formats and new screen layouts, while preserving the visual consistency of the campaign.
Adapted the original Illustrator artwork into four different video variants, including vertical formats and new screen layouts, while preserving the visual consistency of the campaign.
Concept
Concept
The final result expanded the original campaign into a flexible set of deliverables across multiple formats, keeping the visual language consistent while adapting it to new screens, orientations, and client requirements.
The final result expanded the original campaign into a flexible set of deliverables across multiple formats, keeping the visual language consistent while adapting it to new screens, orientations, and client requirements.
