PEUGEOT
PEUGEOT
Motion Design for the Peugeot 208 launch campaign in 'Canal 13". Crafted custom motion
graphics inspired by the vehicle's 3D i-Cockpit interface, strategically designed to elevate the visual impact and seamlessly complement the campaign's narrative.
Motion Design for the Peugeot 208 launch campaign in 'Canal 13". Crafted custom motion
graphics inspired by the vehicle's 3D i-Cockpit interface, strategically designed to elevate the visual impact and seamlessly complement the campaign's narrative.
Year
2024
Client
PEUGEOT
Category
MOTION GRAPHICS
Product Duration
1 - 2 WEEKS
Research
Research
I kicked off the project by analyzing the core features of the new Peugeot 208, focusing heavily on its innovative 3D i-Cockpit. I collaborated closely with the Canal 13 broadcasting team to align the campaign's narrative goals with the desired on-screen visual impact for their audience.
I kicked off the project by analyzing the core features of the new Peugeot 208, focusing heavily on its innovative 3D i-Cockpit. I collaborated closely with the Canal 13 broadcasting team to align the campaign's narrative goals with the desired on-screen visual impact for their audience.
Design
Design
The visual direction was directly inspired by the vehicle's unique interface. I designed custom motion graphics that mirrored the modern, high-tech feel of the 3D dashboard, strategically planning how these visual elements would seamlessly integrate with the storyline to elevate the overall aesthetic of the campaign.
The visual direction was directly inspired by the vehicle's unique interface. I designed custom motion graphics that mirrored the modern, high-tech feel of the 3D dashboard, strategically planning how these visual elements would seamlessly integrate with the storyline to elevate the overall aesthetic of the campaign.
Development
Development
During the animation phase, I developed a comprehensive broadcast package that included an engaging animated intro and dynamic lower thirds. I focused specifically on designing these custom assets to reinforce the campaign's narrative. Every motion element was meticulously crafted and timed to ensure it complemented the main footage and maintained viewer engagement throughout the commercial spots.
During the animation phase, I developed a comprehensive broadcast package that included an engaging animated intro and dynamic lower thirds. I focused specifically on designing these custom assets to reinforce the campaign's narrative. Every motion element was meticulously crafted and timed to ensure it complemented the main footage and maintained viewer engagement throughout the commercial spots.
Concept
Concept
The final broadcast package delivers a sleek, high-energy visual experience that perfectly supports the Peugeot 208 launch. By translating the vehicle's cutting-edge technology into compelling motion design, I successfully enhanced the campaign's narrative and created a memorable, high-impact presentation for the Canal 13 audience.
The final broadcast package delivers a sleek, high-energy visual experience that perfectly supports the Peugeot 208 launch. By translating the vehicle's cutting-edge technology into compelling motion design, I successfully enhanced the campaign's narrative and created a memorable, high-impact presentation for the Canal 13 audience.