Michelob - Storefront Billboards
Michelob - Storefront Billboards
A global campaign for Michelob ULTRA and the NBA, built around transforming NBA storefronts into branded experiences across multiple cities and markets. My contribution focused on the motion and post-production side of the project, helping shape the final case-study piece and adapting the visual material into a cohesive narrative.
A global campaign for Michelob ULTRA and the NBA, built around transforming NBA storefronts into branded experiences across multiple cities and markets. My contribution focused on the motion and post-production side of the project, helping shape the final case-study piece and adapting the visual material into a cohesive narrative.
Year
2024
Client
Michelob Ultra
Category
Motion Graphics - VFX
Product Duration
2 - 3 Weeks
Research
Research
Reviewed the campaign assets, existing visual language, references, and available footage to understand how the different activations could be presented as one consistent story.
Reviewed the campaign assets, existing visual language, references, and available footage to understand how the different activations could be presented as one consistent story.
Design
Design
Worked within the established creative direction, helping translate the campaign into a clear audiovisual structure that connected the physical activations, international rollout, and brand presence.
Worked within the established creative direction, helping translate the campaign into a clear audiovisual structure that connected the physical activations, international rollout, and brand presence.
Development
Development
Led the VFX compositing work across several shots, including sign tracking and replacements, clean-up work, and 3D reconstruction of signage in scenes where no physical element was present. I also developed the motion graphics following the campaign’s neon-sign look and feel, using flicker-based animation, glow, and timing to integrate the graphics naturally into the footage.
Led the VFX compositing work across several shots, including sign tracking and replacements, clean-up work, and 3D reconstruction of signage in scenes where no physical element was present. I also developed the motion graphics following the campaign’s neon-sign look and feel, using flicker-based animation, glow, and timing to integrate the graphics naturally into the footage.
Conclusion
Conclusion
The final result brought together the campaign’s different locations and executions into a unified case study, reinforcing the scale of the activation while keeping the visual language consistent with Michelob ULTRA and the NBA.
The final result brought together the campaign’s different locations and executions into a unified case study, reinforcing the scale of the activation while keeping the visual language consistent with Michelob ULTRA and the NBA.